About Beluga

The people behind the best seats in the house.

Beluga Hospitality sells suites, boxes and marquee packages at South Africa's biggest sporting and entertainment events, and the complete trip when the fixture is abroad. Offices in Cape Town and Johannesburg; one Beluga host with you from first call to final whistle.

Who we are

Unparalleled corporate entertainment, built around your stakeholders.

Beluga Hospitality delivers corporate entertainment opportunities that let you meaningfully engage with your new and existing stakeholder base. We understand the significance of your client hospitality investment in building and maintaining business relationships, and we stay focused on a common vision for your success at all times.

We give you access to the most sought-after events and entertainment, or create bespoke hospitality programmes that deliver an unforgettable experience for you and your clients. Beluga is an Official Travel Sub-Agent for Men's Rugby World Cup 2027 and works with official hospitality partners at home and abroad.

The Beluga Hospitality team

Our team

The people who host you.

What drives us

Vision, mission, culture and values.

Vision

To be the leading provider of sports and concert hospitality in South Africa, setting the gold standard for luxury, innovation, and unforgettable access in the world of sport and entertainment.

Mission

To deliver world-class, premium sports and concert hospitality experiences that blend South African passion, culture, and excellence—creating unforgettable moments for discerning clients.

Purpose

To connect people to the spirit of sport and entertainment through curated, extraordinary experiences that celebrate excellence, community, and the thrill of the game.

Culture

  • Passion-led: Driven by a deep love for sport and entertainment
  • Service-obsessed: Every detail matters—from the first welcome to the last champagne toast
  • Excellence as standard: We don’t do average—only elite, memorable, world-class
  • Warmly African: Hospitality that’s heartfelt, locally flavored, and globally respected
  • Agile and Bold: We innovate, move fast, and deliver beyond expectations

Core Values

  • Exclusivity: We create once-in-a-lifetime experiences reserved for the few, not the many.
  • Excellence: Every touchpoint is polished, premium, and professionally executed.
  • Authenticity: We celebrate and elevate the richness of South African sport and culture.
  • Innovation: We leverage technology and creativity to elevate traditional hospitality.
  • Integrity: We’re transparent, trustworthy, and committed to doing right by our clients.
  • Connection: We believe in the power of sport to bring people together—clients, teams, and communities.

Partners & appointments

Trusted by the promoters, venues and rights holders.

Testimonials

What our partners and clients say.

“Beluga Hospitality has established themselves as the #1 hospitality company in the Western Cape and ensured the success of our hospitality business through strong sales, first class service and many satisfied clients. We strongly recommend their services and avail ourselves for any questions that you may have about…”

Justin Van WykChief Executive OfficerRead the letter →

“Please take this letter as confirmation that DAIMANI, the exclusive international sales agent of Rugby World Cup 2023’s official hospitality programme, has appointed Beluga Marketing (Pty) Ltd of 1F Mariendahl House, Newlands On Main, Main Road, Newlands, Cape Town, 7700 as an authorised sales agent in the territory…”

Max MuellerCEORead the letter →

“We have worked with Beluga Hospitality for over 5 years where they host 3 hospitality sites at the Vodacom Durban July accommodating up to 1 000 guests. The 5 star hospitality offering they provide not only ensures the quality of the event is kept to a high standard…”

Michael HolmesManaging DirectorRead the letter →

“No Boundaries, after a lengthy screening process and receiving proposals from the leading hospitality companies in SA, appointed Beluga Hospitality as their exclusive hospitality partner. Since engaging with Beluga Hospitality, the sales and marketing, event production, food and beverage, stadium planning and hospitality requirements have all been fulfilled…”

Holger LoschDirectorRead the letter →

“This serves to confirm that Showtime Management has made use of Beluga as its exclusive commercial hospitality agent for shows including the likes of Eminem and Monster Jam at The Cape Town Stadium. We have enjoyed a long and mutually beneficial relationship with Beluga and we would not…”

Tony FeldmanManaging DirectorRead the letter →

“Grandwest Casino and Entertainment World has made use of Beluga as its exclusive hospitality agent for a number of shows including the likes of: Brian Adams, Sam Smith, UB40, James Blunt and John Legend at our Grand Arena concert venue. We would recommend them to anyone as a…”

Andrew DietrichOperations ManagerRead the letter →

“Beluga have always had the best interest of the venue whilst acting professionally. They offer top notch hospitality experience to their guests, surpassing our Hospitality experience offered here at the Ticketpro Dome. We have a beneficial relationship with Beluga and the Ticketpro Dome would not hesitate to recommend…”

Leane JoubertVenue Service ManagerRead the letter →

“This letter is to confirm that for the past six years, Beluga Hospitality has served as a commercial hospitality agent for the DStv Delicious Festival. During this period, Beluga has executed the sales and marketing of our VVIP hospitality packages with exceptional professionalism.”

Jacques van der WaltCommercial DirectorRead the letter →

Thanks for all your efforts, not only on the day, but in the build-up & lead time into the event & on the few occasions that we needed you to be a little flexible on a couple of the requests we had, you came…

BobWorld Sports BettingReference letter →

I’d like to thank the Beluga team for hosting Dark Fibre Africa and our VIP guests at the Andrea Boccelli Tour of South Africa.This was by far the best hospitality event I’ve ever attended!The Beluga team gave our guests a very warm welcome on…

Suvesh ArumugamDark Fibre AfricaReference letter →

Route Monitoring has had the pleasure of working with Beluga Hospitality for the past six years. Throughout our business relationship, Beluga Hospitality has consistently demonstrated a high level of professionalism, reliability, and excellence in service. We value their willingness to go above and beyond…

Route MonitoringReference letter →

It is my pleasure to write this letter of reference for Beluga Hospitality. I have had the opportunity to work closely with Grant and the Beluga team and I can confidently say that they are a company dedicated to providing exceptional service and ensuring…

Charlotte ArtherHead Of MarketingReference letter →

Beluga Hospitality, Grant, Kevin thank you from the bottom of my heart for the incredible hospitality. As far as I am concerned your organization is way above any “World Class” service out there.Beluga Hospitality will definitely be my 1st port of call when I…

Lynda SmithReference letter →

This letter serves to confirm that Beluga Hospitality has worked with OPPO South Africa for OPPO's sports incentive trip. The UEFA Champions League experience was managed by the Beluga team. Led by Mark Zeeman, the team are efficient, effective and always willing to go…

Avashnee MoodleyHead Of MarketingReference letter →

Thank you, our clients loved the hospitality and the food.It was an exceptional experience overall.Please always keep me on copy for any future events, especially concerts that take place at Sun Bet arena.

Noeleen MoonsamyRand Merchant Bank 

Congratulations & thank you on the Andrea Bocelli concert at DHL stadium last night.   We’ve received numerous emails, phone calls and messages from our clients this morning.  It was a truly worldclass experience, they loved the food and the seats was fantastic.   Thank…

Janita StormInvestec 

Beluga Hospitality! You have made this year’s Durban July the best experience ever! Thank you for everything. You have made my life so easy through your organising, never say die attitude and always coming through for us.

Pearl RamashalaSA Taxi Finance 

Hi GrantI trust you are well and enjoyed the remainder of your weekend.Thank you for another successful event. Everything went according to plan, and as always, you went above and beyond to ensure that the suite was exceptional and all requests adhered to.Your efforts…

Siphokazi RedmanNedbank CIB 

Dear Beluga Hospitality – it is always a pleasure working you. Thank for another successful Durban July.

Edwina BrownEvent World 

Hi George, Just a note of thanks. We had a fantastic time in Cape Town, and especially at Newlands, watching a superb cricket contest, that very excitingly ended with a narrow England victory. We really enjoyed the comfort & fantastic view from the hospitality…

Graham Stansfield 

To Beluga Hospitality, thank you for an amazing day at the rugby. Your attention to detail and presentation of the event was unbelievable. The vibe was unbelievable and the food and beverage service was exceptional. Our guests were ecstatic! Thank you!

Dale HermansonItaltile 

Thank you for the excellent attention to detail and service received at this past weekend’s event. Our clients were extremely impressed.

Fahmida And LindaGL Events 

Hi Grant, Thank you to you and your team for an amazing experience at the rugby on Saturday. Schalk Burger was brilliant and our team thoroughly enjoyed themselves.

Lawrence Van NamenLexmark 

Once again, I had the pleasure of dealing with Beluga Hospitality. To Grant, George and the team many thanks for going the extra mile…. again – you guys rock!

Themba XapaCliffe Dekker Hofmeyr Attorneys 
U-turn programme

Corporate responsibility

Partnering with U-turn.

Beluga Hospitality is proud to partner with U-turn to equip people with skills and work opportunities to overcome homelessness. The programme is designed by occupational therapists and is Christian faith-based, with long-term results for rehabilitation and reintegration: six months after graduating, more than 80% of participants remain employed and sober.

U-turn is a registered Christian NGO headquartered in Cape Town (registered with UK Stewardship 234714 and, in the US, the American Fund for Charities) with a B-BBEE Level 1 rating. Over 21 years it has crafted an innovative, skills-based programme that helps unemployed people reach their potential.

Where to find us

Two offices, every major venue.

Cape Town

Office 204, Ipic Renewal House
20 Dreyer Street, Claremont
Cape Town, 7708
Open in Google Maps →

Johannesburg

Office A105, Regus Wedgefield Office Park
17 Muswell Road, Bryanston
Johannesburg, 2191
Open in Google Maps →

Enquire

Tell us what you're planning.

The occasion, the numbers and the date. A Beluga host replies within one working day with options and pricing.